My goal is to create visual elements for your brand to be recognized in a millisecond without even seeing a logo. Consistent visual elements increase your chances to be remembered and to stand out in the crowded market. It includes: logo design, color palette, typography set, image style direction, overall look, and feel. Brand identity design is just a fraction of the brand-building pieces, but it influences people's perception of the brand by being appropriate and consistent, relatable with the target audience. In order to create the right identity, designers are using strategy.